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PROJECT

Creative Campaign

Summer 2015 | SD-6740 | MCAD

Design for Global Change

 

This creative campaign provided students with the opportunity to bring awareness or attention to a social injustice, a social need, or socio-environmental cause. For this project, I chose to advocate for paid parental leave in Minnesota. The campaign included a planned event, press release, promotional piece, and infographic. Along with these pieces, I created a faux organization heading up the fight, called Leave16, and a name for the promotional event, Watch Them Grow.

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Tools: Piktochart

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